Majestic Fitness Case Study
Invested 17% of AdWords budget in dynamic search ads in 2023
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- Majestic Fitness Case Study
About Majestic Fitness
- Founded in 2020, Majestic Fitness offers comprehensive fitness training and personalized wellness solutions.
- Richmond, London
- www.majesticfitness.com
Goals
- Get more members
- Expand online visibility at scale
- Achieve higher return on investment
- Drive more conversions
Approach
- Implemented search ads in a three-month test
- Combined search ads with remarketing lists for Search ads
- Invested 17% of AdWords budget in dynamic search ads in 2023
Results
- 19.61% ROI
- Conversion value $55.9K
- 455+ Leads collected in 20 days.
The website’s PPC campaigns now drive 22% of its AdWords leads.
- Case Study
Majestic Fitness Increases Traffic & ROI With Google PPC Search Ads
Majestic Fitness, located in Richmond, UK, is a leading fitness center that offers both personal training and small group sessions. They cater to individuals seeking to achieve their fitness goals in a supportive and dynamic environment, providing services aimed at promoting good health and vitality. Their goal is to revolutionize the fitness experience by providing unparalleled support and guidance to their members. Through innovative training techniques, personalized attention, and a commitment to excellence, they aim to inspire and motivate individuals to reach new heights of physical fitness and well-being. Whether individuals are looking to lose weight, build muscle, or improve overall health, Majestic Fitness is dedicated to helping them succeed on their fitness journey.
To assist Majestic Fitness in utilizing Search Ads (PPC) effectively, I would conduct keyword research, optimize website content, set up targeted PPC campaigns, customize ad templates, optimize bids, implement ad extensions, track performance, and provide continuous optimization to attract more clients efficiently.
"PPC is a very intuitive and efficient tool that allows us to capture long-tail search terms. We're able to increase coverage of these searches while generating the best ad copy and landing page for a specific user."
- Selim Jaman, Owner,Majestic Fitness
Majestic Fitness gains search visibility with Google Search Ads
PPC played a crucial role in Majestic Fitness’ marketing strategy, enabling them to reach potential customers with precision and relevance. By indexing the company’s website, Majestic Fitness identified relevant search queries to display ads for, ensuring their ads appeared to users actively seeking fitness services. Leveraging website content, the company crafted ad headlines and landing pages tailored to their products and services, effectively aligning with user search intent. These targeted ads complemented existing PPC campaigns, capturing value from searches not covered by specific keywords and driving engagement and conversions effectively.
Major challenges Majestic Fitness Faces During Running the Campaign
Some major challenges Majestic Fitness may face while running their campaign include:
1.Competition: Facing stiff competition from other fitness centers and online platforms offering similar services, making it challenging to stand out and attract clients.
2.Budget Constraints: Limited advertising budget may restrict the extent of their campaign reach and effectiveness in targeting potential clients.
3.Ad Performance: Ensuring optimal performance of ads in terms of click-through rates (CTR), conversion rates, and return on investment (ROI) amidst changing market dynamics and user behavior.
4.Targeting: Precision targeting of the right audience segment within their locality, ensuring that ads reach individuals genuinely interested in fitness services.
5.Content Relevance: Ensuring that ad content remains relevant and engaging to potential clients, reflecting the diversity of fitness services offered by Majestic Fitness.
6.Ad Fatigue: Avoiding ad fatigue by regularly refreshing ad creatives, messaging, and offers to maintain audience interest and engagement.
7.Technical Challenges: Managing and optimizing Dynamic Search Ads (DSA) effectively to align with website content, keywords, and user queries while overcoming technical hurdles.
8.Measurement and Tracking: Ensuring accurate measurement and tracking of campaign performance metrics to gauge effectiveness and make data-driven decisions for optimization.
Addressing these challenges requires strategic planning, continuous monitoring, and agile optimization to ensure that Majestic Fitness maximizes the impact of their advertising campaigns and attracts a steady stream of clients.
How I Responded to Those Challenges
As a Google Ads manager, I played a crucial role in helping Majestic Fitness overcome various challenges encountered during their PPC campaigns. Through strategic planning and meticulous execution, I tackled these hurdles head-on, ensuring the success of their advertising efforts. Here are the key areas where I provided support:
1. Optimizing budgets
2. Refining targeting strategies
3. Improving ad performance
4. Ensuring content relevance
5. Preventing ad fatigue
6. Addressing technical issues
7. Implementing robust measurement and tracking systems
By focusing on these key points, I was able to navigate the complexities of PPC advertising effectively and drive tangible results for Majestic Fitness.