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ASK Scandinavia Case Study

ASK Scandinavia: Sustainable Fashion Campaign yields $54.1K sales, $4.24 conversion ratio.

About ASK Scandinavia

  • Founded in 2017, Where fashion meets innovation and community. From iconic luxury to emerging labels, discover curated style experiences. 
  • ASK Scandinavia is headquartered in Helsinki, Finland.
  • www.askscandinavia.com

Goals

  • Increase brand visibility.
  • Drive website traffic.
  • Generate sales of sustainable bags.

Approach

  • Targeted advertising to eco-conscious consumers.
  • Strategic keyword selection related to sustainability and fashion.
  • Compelling ad messaging highlighting sustainability and innovation.
  • Optimized landing pages for seamless conversions.

Results

  • Cost: $12.8K spent on the campaign.
  • Conversion Value: Generated $54.1K in sales.
  • Conversion Rate: Achieved a conversion value-to-cost ratio of $4.24.
  • Cost per Conversion: Average cost per conversion was $25.56.

   

- Case Study

Background:

ASK Scandinavia, a Helsinki-based female-founded company established in 2017, specializes in creating timeless and design-driven bags using planet-kind and innovative materials. Their mission is to combat the overconsumption of non-sustainable products by providing access to better alternatives made with planetary respect, ultimately inspiring the transition to a planet-kind lifestyle. Recognizing the need for sustainable bags in the market, ASK Scandinavia has rapidly expanded its collections, catering to a growing demand for innovation-led and earth-friendly accessories.

Major challenges ASK Scandinavia Faces During Running the Campaign

Overcoming Obstacles: Challenges Faced by ASK Scandinavia

1. Getting the Word Out: It was tough to let people know about our eco-friendly bags when most folks were used to regular ones.

2. Big Brands Competition: We had to compete with big companies that had more money for advertising and were already well-known, which made it hard for us to get noticed.

3. Changing Minds: Some people didn’t think our bags would be as good as the regular ones, so we had to show them they were just as stylish, durable, and affordable.

4. Finding Good Materials: It wasn’t always easy to get the special materials we needed to make our bags eco-friendly, while also making sure they were high quality and didn’t cost too much.

5. Standing Out Online: With so many ads online, it was a challenge to make ours stand out and get people to click on them to visit our website.

6. Making Sales: Once people visited our website, we had to make sure it was easy for them to buy our bags and feel good about their purchase.

7. Growing Sustainably: While we wanted to expand and sell more bags, we also had to make sure we were still being kind to the planet and not harming it in the process.

How I Responded to Those Challenges

As a digital marketer for ASK Scandinavia, I responded to the challenges faced in our Google PPC ads campaign by implementing several strategic approaches:

1. Refined Targeting: I conducted thorough research to better understand our target audience, refining our targeting parameters to reach eco-conscious individuals actively seeking sustainable fashion options.

2. Creative Ad Copy: I crafted compelling ad copies that highlighted the unique selling points of our eco-friendly bags, focusing on their sustainability, style, and durability to capture the attention of potential customers.

3. Utilized Ad Extensions: To address concerns about product quality and durability, I utilized ad extensions to provide additional information such as customer reviews, warranties, and guarantees, instilling confidence in potential buyers.

4. Keyword Optimization: I continuously optimized our keyword strategy to ensure our ads appeared for relevant searches related to sustainable bags, maximizing our visibility and attracting qualified traffic to our website.

5. Strategic Bidding: Through strategic bidding strategies and ad positioning, I ensured that our ads maintained prominent placements in search results, increasing our chances of attracting clicks and driving conversions.

6. Implemented Conversion Tracking: I implemented conversion tracking to accurately measure the effectiveness of our ads in driving sales, allowing us to refine our strategies and allocate budget to campaigns that yielded the highest return on investment.

7. Budget Optimization: With diligent budget management and monitoring, I optimized our ad spend to maximize ROI, reallocating resources to top-performing campaigns and adjusting bids to ensure efficient use of our advertising budget.

Conclusion

Through strategic targeting and compelling ad messaging, ASK Scandinavia’s Google Ads campaign successfully achieved its objectives of increasing brand visibility, driving website traffic, and generating sales of their sustainable bags. By leveraging their commitment to innovation, sustainability, and community, ASK Scandinavia effectively positioned itself as a leader in the eco-friendly fashion market, resonating with environmentally conscious consumers seeking stylish yet planet-friendly accessories. The positive results of the campaign not only reinforced ASK Scandinavia’s dedication to sustainable practices but also showcased the viability and profitability of eco-conscious advertising strategies in the fashion industry.