Know what happens after someone clicks your ad, visits your website or submits an enquiry.

Aussie Spark Media helps businesses set up and improve Google Analytics 4, Google Tag Manager and conversion tracking so you can make marketing decisions based on meaningful data.

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Your Marketing Data Should Answer Business Questions

1.How many people contacted you?

2.Which marketing channel generated the enquiry?

3.Which campaign produced the conversion?

4.What happened after someone clicked your ad?

Without reliable tracking, it’s difficult to answer these questions confidently.

We help connect your website, advertising platforms and analytics tools so important customer actions can be measured more effectively.

What We Can Help With

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• Google Ads conversion tracking

• Website lead tracking

• Form submission tracking

• Thank-you page tracking

• Phone call tracking

• Meta Pixel

• Meta Conversions API (CAPI)

• Conversion event configuration

• Tracking audits

• Analytics troubleshooting

• Data and reporting setup

Our Tracking Process

1. Audit Your Current Setup

We review your existing tags, events, conversions and tracking configuration.

2. Identify Important Conversions

We determine which actions matter to your business — such as leads, calls, bookings, purchases or registrations.

3. Configure Tracking

We implement the appropriate tags, triggers and events using tools such as GA4 and Google Tag Manager.

4. Test Everything

Tracking should be tested before you rely on it for campaign optimisation.

5. Connect Your Marketing Platforms

Where appropriate, conversion data can be connected with platforms such as Google Ads and Meta.

Why Tracking Matters

Advertising platforms optimise based on the signals they receive.

If your important conversions aren’t being measured correctly, your reporting can become misleading and your campaigns may be optimising toward the wrong actions.

Reliable tracking gives you a stronger foundation for:

Measure → Understand → Optimise → Grow

Need Help With Your Tracking?

Whether you’re launching a new campaign or questioning whether your existing tracking is working correctly, we can review your setup and identify what needs attention.