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Aussie Spark Media

Melbourne social media agency for small and growing businesses

Social Media Marketing Agency Melbourne

Social media management, content creation, Instagram, Facebook, TikTok, YouTube, LinkedIn and Snapchat marketing and paid social, run by one Melbourne team and tracked to the enquiries it brings in.

Prefer to talk? Call +61 426 673 404 or message us on WhatsApp.
Melbourne-based teamGA4 conversion trackingNo lock-in contracts
Leads from social

Social media marketing services in Melbourne

The full social media stack for Melbourne businesses, from strategy and content to advertising and reporting.

Social media strategy and audit

We audit your accounts, competitors and audience, then build a channel-by-channel social media strategy tied to enquiries and sales.

Social media management

Planning, scheduling, posting and community management across your channels, so your accounts stay active and on brand.

Content creation and graphics

Branded posts, reels, graphics and captions created every month in a consistent style that looks like your business.

Community management

We reply to comments and messages quickly, so followers feel heard and no enquiry is missed.

Social media advertising

Paid social campaigns for leads and sales. See our Meta Ads management for Facebook and Instagram advertising.

Reporting and analytics

Monthly reports plus GA4 and conversion tracking, so you can see which posts and campaigns bring real leads.

A Melbourne social media agency built around leads, not likes

Most social media marketing agencies report followers and likes. We connect social media to GA4, conversion tracking and your ad accounts, so you can see how many enquiries came from social and what they cost.

Social media marketing for small business, from sole traders to growing teams
Organic social media management and paid social from one team
Tracking set up before campaigns launch
Meta Pixel events tracked for a Victorian salon (28 days)
31511227Page viewsContent viewsCheckouts started
Real tracking example: Meta Pixel and conversion events set up for a hair and beauty salon, 23 Sep to 20 Oct 2024.

Instagram, Facebook, LinkedIn, TikTok, YouTube and Snapchat marketing

We focus on the platforms your customers actually use.

Instagram marketing

Reels, posts and stories that show your work and bring local customers to your door.

Facebook marketing

Community, local reach and Facebook advertising that turns attention into enquiries.

LinkedIn marketing

Authority content and outreach for professional services and B2B businesses.

TikTok marketing

Short-form video content and TikTok ads that reach new audiences and drive traffic to your website.

YouTube marketing

Video content, channel growth and YouTube ads that build trust and keep customers engaged.

Snapchat marketing

Snapchat content and ads to reach younger audiences with short, visual campaigns.

Who we work with
Local servicesE-commerce and retailFitness and beautyHospitalityProfessional servicesB2B

Digital marketing services in Melbourne

Social media works best alongside search, tracking and conversion. As a full-service digital marketing agency in Melbourne, we run the channels that bring in leads and sales and measure them in one place.

Google Ads management Melbourne

Search, display and remarketing campaigns built around cost per lead, with PPC reporting you can read.

Meta Ads management

Facebook and Instagram advertising with audience targeting, creative testing and Meta Pixel tracking.

SEO services Melbourne

On-page, technical and local SEO so your website ranks for the searches your customers make.

Google Analytics 4 consultant

GA4 setup, events and reports that show which marketing brings in enquiries.

Google Tag Manager and conversion tracking

Clean GTM containers, conversion tracking and enhanced conversions for Google Ads.

Meta Pixel and Conversions API

Pixel, CAPI and domain verification so Meta can optimise for real leads and sales.

Conversion rate optimisation

Landing page and form improvements that turn more visitors into enquiries.

Email marketing

Email campaigns and automations that nurture leads and bring customers back.

Lead generation

Funnels, landing pages and campaigns that bring in qualified leads for local businesses.

How our social media marketing works

A simple process with your approval at every stage.

1

Discovery

A free strategy call to learn your business, customers and goals.

2

Plan

A content plan and posting schedule for you to approve before anything goes live.

3

Create and publish

We make the content, publish it and manage comments and messages.

4

Report and improve

Monthly reviews of results, with changes to what we post and promote.

Social media marketing case studies and results

Real work for beauty, retail, e-commerce and service businesses in Australia and overseas. See all case studies.

KenLash
Beauty education and supplies

KenLash

We supported KenLash, a lash extension training and supplies brand, with online marketing for their Shopify store.

Visit kenlashli.com

iSO Spray Tan
Hair and beauty salon, Laverton VIC

315 page views and 27 checkouts started tracked

Fixed the Meta Events Manager error, verified the domain, connected the dataset and updated the page and booking times (Sep to Oct 2024).

Visit iSO Spray Tan + Beauty

Aeroo Drones
Online drone store, Australia

1.4K paid social sessions in a week

Set up Meta Pixel, GA4 and Google Tag Manager purchase tracking. Paid social was the top channel, with 1.5K Australian users that week (Apr 2024).

Visit Aeroo Drones

BLD Spa NYC
Day spa, New York

7,872 people reached (+187%)

Facebook reach up 187% and engagement up 168% in Jan 2023. Later added GA4 and GTM tracking, which recorded 10 conversions in one week (Mar 2024).

Visit BLD Spa NYC

Leconte Beauty
Beauty e-commerce, Shopify

Checkout and purchase tracking, built end to end

Built Google Tag Manager tags and data layer variables for begin checkout and purchase events, connected to GA4 and Meta, so ad spend can be optimised to sales.

Visit Leconte Beauty

Facebook page
Client Facebook page

1.1M reach in 28 days

Reach up 178%, 863 new page likes (+99%) and 42.3K post engagements from 41 posts.

Also delivered
Facebook and Instagram Shops and cataloguesInstagram Shopping approvalOrganic soap brand, Orange NSW: GA4 and Google Business Profile, 150 users in 30 daysFashion store: 14,376 reached on $2 to $14 daily budgets

Results are from client accounts for the periods shown and vary by business, budget and market.

Want results like these for your business?

Book a free strategy call and we will show you what a social media plan for your business could look like.

Social media marketing Melbourne: frequently asked questions

Do you offer TikTok, YouTube and Snapchat marketing?

Yes. We plan content and paid campaigns for Instagram, Facebook, LinkedIn, TikTok, YouTube and Snapchat, and recommend the ones your customers use.

What digital marketing services do you offer in Melbourne?

Alongside social media marketing we offer Google Ads management, Meta Ads, SEO, Google Analytics 4 and conversion tracking, conversion rate optimisation, email marketing and lead generation, so every channel is planned and measured together.

Is social media marketing better than Google Ads or SEO?

They do different jobs. Social media builds awareness and trust, Google Ads reaches people searching today, and SEO builds long-term organic traffic. We recommend the mix that fits your budget and goals.

How much does social media marketing cost in Melbourne?

It depends on the platforms, how often you post and whether paid advertising is included. Book a free call and we will recommend a plan that fits your budget.

What is the difference between social media marketing, management and advertising?

Social media marketing is the overall strategy. Social media management is the day-to-day posting and engagement. Social media advertising is paid campaigns on Facebook and Instagram. Many clients use all three.

Which social media platform is best for my business?

It depends on where your customers spend time. Instagram and Facebook suit most local and consumer businesses, and LinkedIn suits B2B. TikTok, YouTube and Snapchat reach younger and video-first audiences. We recommend the platforms worth your effort.

Do you offer social media marketing for small businesses?

Yes. Our plans are built for small and growing businesses, with no lock-in contracts.

How long until I see results?

Organic growth builds over several months, and consistent posting matters most. Paid social can bring faster traffic while your audience grows.

How do I know if social media marketing is working?

We set up GA4 and conversion tracking so enquiries from social posts and ads are measured, and we report them every month.

Get a free social media audit

Send us your Instagram or Facebook page and we will tell you what we would change first. No obligation, no lock-in.